Push notifications, the heartbeat of modern communication, thrive on brevity and creativity.
The Indian food delivery app Zomato is a master of the art.
From clever language to a personal touch, Zomato’s messaging tantalizes taste buds, stirs cravings, and invites users into the delectable world of food – one notification at a time.
Let’s dissect and unveil the secret ingredients of impeccable push notification examples.
1. Personalization
Zomato’s microcopy goes beyond mere words—it’s a personalized experience.
Whether it’s addressing you by name, referencing your birthday, or using “you,” it ensures that each notification resonates with you on a personal level.
See how creatively they have infused personalization in these examples.
These seemingly small things make your interaction with the app feel uniquely yours.
2. Emotional Appeal
Food is not just sustenance; it’s an emotion—most of us can agree with that. Zomato is excellent at tapping into that sentiment.
Among Zomato’s many strengths lies its ability to evoke emotions through its notifications. Their secret sauce? A blend of playfulness and humor that strikes a chord with you.
Take a look at these push notification examples.
From witty remarks to quirky puns and heartwarming messages, Zomato’s notifications have a knack for brightening your day and leaving a smile on your face.
3. Relatability
Establishing a genuine connection is the ultimate goal of any copy, and relatability is the key to achieving it.
Zomato excels in this aspect by tapping into everyday experiences, emotions, and cultural nuances.
From the universal struggle of pronouncing ‘croissant’ to the relatable anticipation of payday, Zomato’s microcopy turns routine notifications into shared experiences, strengthening the connection between the app and its users.
4. Curiosity
The core purpose of push notifications across most products is to leave users intrigued and eager for more, encouraging further exploration.
Zomato’s push notifications excel at piquing curiosity and sparking interest.
Whether it’s a clever math pun or seemingly random gibberish, these notifications compel users to tap and uncover what lies beyond.
How about these creative push notifications? Aren’t these intriguing?
5. Trend-spotting
Keeping up with trends in the online world is crucial for relevance, engagement, and connection with users. Zomato misses no opportunity in this domain.
Check out these ingenious push notification examples.
See how beautifully Zomato has leveraged them, and perfectly woven them into the fabric of the food universe.
Be it Thread’s launch, India’s historic landing on the Moon, or the “Just looking like a wow” trend, Zomato’s creative prowess shines through in every notification.
6. Timing
Timing is everything when it comes to good microcopy, especially push notifications.
Zomato’s messages pop up when you’re likely hungry and ready to eat.
Not to mention, they make the most of special events, like festivals, Friendship Day, or Valentine’s Day.
With impeccable timing, Zomato not only grabs your attention but also enhances your experience by providing recommendations, right when you need them most.
7. Emoji Game
When bound by character limits, emojis can do wonders. Well-chosen emojis can help you convey your message much more impactfully and effectively.
Zomato knows how to speak the language of emojis!
It doesn’t just employ emojis to adhere to the character limit. By incorporating playful and expressive emojis into its notifications, Zomato adds an extra layer of fun and personality to its messages.
Check out these push notifications. Aren’t these delightful?
8. Localization
Localization is a crucial part of UX writing, enhancing engagement and creating user-friendly experiences. It makes users feel seen and acknowledged.
Zomato wonderfully achieves this.
Whether using the local language, familiar colloquialisms, or a popular TV character, Zomato’s notifications hit home with users.
Closing bites
Zomato’s push notifications strategy is a brilliant case study in captivating users and maintaining strong engagement.
With a blend of personalization, humor, relatability, curiosity, trend-spotting, impeccable timing, emoji usage, and localization, they’re not only grabbing attention but also involving users emotionally.
These are all key ingredients in a winning microcopy recipe, irrespective of your industry or product.
Looking to step up your push notifications game?
Learn a trick or two from Zomato’s playbook. Apply these strategies to breathe new life into your notifications.
