Cueball Creatives is a graphic and video design service that helps businesses scale with scroll-stopping visuals, delivered affordably, on-demand, and always on-brand.
The Goal
When Priya from Cueball Creatives approached us, she had a clear goal in mind: to align their brand voice and tone with a refreshed identity and a sharper focus on their Ideal Customer Profile — small businesses, startups, and marketing agencies frustrated by the limitations of existing “unlimited design” services. More importantly, she wanted to ensure their messaging resonated with the right audience and spoke directly to their real pain points.
What Wasn’t Working?
As we dug into the existing Cueball Creatives website, a few issues became immediately clear:
- Inconsistent voice and tone across pages, weakening brand trust.
- Grammatical and structural issues that made the content feel less professional.
- Too much focus on “we” instead of customer benefits and outcomes.
- USPs were underplayed or buried in copy, failing to grab attention.
So, What Did We Do?
Here’s how we fixed it:
- We got to the heart of their voice.
First, we explored their brand values, ideal customer traits, and market positioning. We defined a voice that felt confident, credible, and aligned with how their audience thinks and talks. - Built a clear, information-rich content layout.
We then established the content structure to ensure a strategic flow of information while providing a clear visual framework early on, making it easier for the UI/UX team to design and develop the website simultaneously. - Rewrote 15+ key web pages.
We rewrote everything from service pages to the about page with clarity, consistency, and SEO in mind, always focusing on what the audience actually wants to hear. - Crafted optimized landing pages for campaigns.
We wrote dedicated landing pages tailored for ad campaigns, with messaging focused on the ICP’s core problems and how the service solved them. - Planned a social media content strategy.
We made sure the brand showed up consistently across platforms with content that builds trust and relevance over time.
The Impact
- Website traffic saw a noticeable boost, with more relevant visitors engaging with key service pages.
- The brand now communicates with clarity and confidence, speaking directly to the audience it’s meant to serve.
What the Client Said
“Fast and affordable service. They are committed to the timelines and professionalism.”
– Priya Nallathambi, Cueball Creatives
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